top of page
Better-For-You-Front-Cover-042021 (1).pn

NEW BOOK RELEASE

by Lisa A. Lewis

Published & Printed in New Zealand
In stores on 2 August 2021

AUTHOR LAL

AUTHOR

ABOUT LISA A. LEWIS
 

Author, media professional, and avid sailor, Lisa A. Lewis, moved from Los Angeles to Auckland in 2010 and is now a permanent resident. She was a regular Wednesday night yacht club racer. Lisa has worked in the US television animation industry and as a content consultant for Warner Bros. Home Entertainment and Gaumont Studios. She is the published author of two books on media and popular culture: Gender Politics and MTV and The Adoring Audience: Fan Culture and Popular Media. Lisa now manages her entire house in LA as a short-term rental enabling her to divide her time between the US and New Zealand. 

Lisa%20A%20Lewis%201d_edited.jpg

Photo by Lisa Claps Usher

SYNOPSIS

SYNOPSIS

...there was an unwavering belief in the goodness of   milk and orange juice. Soda energized and pleased palates without suspicion.

THEN CAME A RECKONING...

BETTER FOR YOU examines the rise of a global healthy drinks market and presents case histories of entrepreneurs who dared to create “better for you” beverages… enduring American brands and burgeoning New Zealand lifestyle drinks, Phoenix Organic, Karma Cola, Chia Sisters, Aotea Native Tonics & King of Kiwi.

 

How did Phoenix Organic, an iconic Kiwi brand, come to be foreign-owned? How is Karma Cola going head-to-head with Big Soda? How does leadership from Chia Sisters founders dismantle Tall Poppy culture? Why did a successful Māori-led drink brand choose to forgo export?

 

A fascinating look at the proliferation of Kiwi lifestyle beverages, BETTER FOR YOU profiles influential drink innovators developing healthy drinks and their efforts to make nutritious, ethical, New Zealand-owned products. Lewis includes a 'behind the scenes" account of Kiwi, Glenn Elliott, who travels to the USA to "give it a go" with his artisanal kiwifruit drink brand while staying in her Los Angeles home.

It illuminates many issues related to market dynamics, business beliefs, and economic frameworks, but also shows how entrepreneurs in two distant, culturally-different, countries chased similar motivations with the intent to bring about change to an unhealthy beverage regime.

Much more than a business book, BETTER FOR YOU demonstrates connections between products and consumers, Americans and Kiwis, and suggests how commerce can relate to leading authentic, healthy, and responsible lives. 

REVIEWS

REVIEWS

MIKE HUTCHESON
Auckland University Of Technology

“Better For You captures the zeitgeist of the age and delivers a unique view of a changing world, where doing good is an essential part of doing well. A must read for anyone who has an interest in how challenger brands can take on market leaders.”

MARTIN GILLMAN
Head of Media, krunch.co

“...brilliant writing style... very easy to read...

amazingly well researched.”

EXCERPT

EXCERPT

BETTER FOR YOU Entrepreneurs Who Broke Big Soda's Stranglehold on the USA and New Zealand

All rights reserved, © Lisa A. Lewis 2021

Better-For-You-Front-Cover-042021 (1).pn

Preface

Two Degrees of Separation

In January 2016, I created a Facebook post in the group, Kiwis in LA, advertising a room for rent in my two-bedroom home in northeast Los Angeles. After returning to Los Angeles in 2014 from 4 years living in Auckland, absurdly after just receiving permanent residency, I was “chuffed” to connect with New Zealanders going through cultural changes I experienced, only in reverse. I was having a rough repatriation. A quick departure had left me shell-shocked and misty-eyed. My Facebook post read, “...4 years in Auckland makes me want to help Kiwis get started or live in LA cheaper. PM for more details.” A response came in, “Could you do a bloke from early March for 4 weeks?”

   It was Glenn Elliott who answered my Facebook post. When Glenn contacted me in March of 2016, he wrote that he was coming to LA to set up an “import business.”

   “I produce a kiwifruit juice and I will be managing the first shipment – importation and distribution/sales in May.” His accommodation requirements were described simply: “good internet and cell coverage and the ability to park somewhere within a few blocks of home.” My house would perfectly suit his needs. It was up to me to decide if I could live with him in close quarters which included sharing a bathroom.

   Glenn’s Facebook profile picture was a little unsettling, a man in a too tight Santa Claus outfit with a big belly on which a large tattoo was engraved that read, “Black Sabbath.”

   “Why don’t we Skype first?” I suggested. We set up a time to “meet” each other and as the Southern and Northern hemispheres aligned, it was clear Glenn was not a big-bellied tattooed Santa after all. “...my office is in K Rd and I am above a tattoo shop and that is a photo from their xmas party...that is actually a real person squeezed into a $2 shop Santa suit!...scariest Santa I have ever seen.” I concurred.

   Then his words sank a little deeper “...an office above a tattoo shop.” The next minute I told Glenn, “I know that shop and I know you.” Although I neither recognised his name nor his face, that tattoo parlour on Karangahape Road was unforgettable. I had encountered it in 2012 as I searched for Glenn’s office to attend a meeting I scheduled for a “meet and greet” as an American media professional living in Auckland.

EXTRAS

EXTRAS

Glenn_small.jpg

Glenn Elliott, Founder of King of Kiwi "Giving it a Go" in Los Angeles USA

Drinks for sale at Lassens Natural Food & Vitamins. Echo Park, Los Angeles

Drinks_small.jpg
CONTACT

CONTACT

MEDIA ENQUIRIES

 

For information, to organize an author interview, extract or review contact Rebecca Simpson:

Tel: +64 21 955 942

Email: rebecca@fantailcommunications.co.nz

CONTACT THE AUTHOR

Including about Sales Outside of New Zealand:

Email: Lisa@betterforyoubook.com

SUBSCRIBE for Email Alerts about BETTER FOR YOU

Thanks for submitting!

bottom of page